{"id":424,"date":"2016-02-10T13:35:31","date_gmt":"2016-02-10T12:35:31","guid":{"rendered":"https:\/\/4-all.pl\/blog\/?p=424"},"modified":"2016-02-10T14:49:13","modified_gmt":"2016-02-10T13:49:13","slug":"uniwersalna-twarz-nowej-kampanii-benetton","status":"publish","type":"post","link":"https:\/\/4-all.pl\/blog\/uniwersalna-twarz-nowej-kampanii-benetton\/","title":{"rendered":"Uniwersalna twarz nowej kampanii Benetton"},"content":{"rendered":"<p>Modelki, kt\u00f3re wyst\u0119puj\u0105 w spotach &#8220;Face of the City&#8221; promuj\u0105cych now\u0105 kolekcj\u0119 Benetton nie istniej\u0105. Do stworzenia ich wizerunku tw\u00f3rcy kampanii wykorzystali narz\u0119dzie do rozpoznawania twarzy, kt\u00f3re w tym wypadku pos\u0142u\u017cy\u0142o do odnalezienia uniwersalnej urody, charakterystyczniej dla ka\u017cdego z 6 wybranych miast \u2013 Pary\u017ca, Londynu, Berlina, Mediolanu, Tokio i Nowego Jorku. Kto pami\u0119ta poprzednie kampanie marki Benetton, nie b\u0119dzie zdziwiony pomys\u0142em, firma od lat skupia si\u0119 na kolorowym obliczu multi kulti, nie unikaj\u0105c przy tym kontrowersji. Zdj\u0119cia stworzone dla marki przed laty przez Oliviera Toscaniego to ju\u017c popkulturowe ikony dotykaj\u0105ce wielokulturowo\u015bci, religii, polityki i problem\u00f3w spo\u0142ecznych.<\/p>\n<p>Opr\u00f3cz promowania kolekcji Carnival, tym razem kampania marki mia\u0142a pokaza\u0107 kobiec\u0105 twarz, b\u0119d\u0105c\u0105 efektem po\u0142\u0105czenia cech r\u00f3\u017cnych nacji, zamieszkuj\u0105cych ka\u017cde z 6 miast. W efekcie widzimy 6 os\u00f3b, bardzo do siebie podobnych, z niuansami, dostrzegalnymi wy\u0142\u0105cznie w bezpo\u015brednim por\u00f3wnaniu. Czy oznacza to, \u017ce tym razem Benetton stawia na unifikacj\u0119 zamiast wyj\u0105tkowo\u015bci, czy chce raczej powiedzie\u0107, \u017ce na ca\u0142ym \u015bwiecie jeste\u015bmy podobni? A mo\u017ce poprzez nieciekawe ujednolicenie, chce przewrotnie pokaza\u0107, \u017ce r\u00f3\u017cnorodno\u015b\u0107 jest pi\u0119kna i interesuj\u0105ca? Jedno jest pewne \u2013 t\u0119 kampani\u0119 mo\u017cna zaliczy\u0107 do najmniej wyrazistych w dotychczasowym dorobku firmy.<\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/Gy3h7uMu40Y?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p class=\"aligncenter\"><a href=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-426 size-full\" src=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-1.png\" alt=\"benetton-face-of-the-city-1\" width=\"1274\" height=\"714\" srcset=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-1.png 1274w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-1-300x168.png 300w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-1-1024x574.png 1024w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/a> <a href=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-427 size-full\" src=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-2.png\" alt=\"benetton-face-of-the-city-2\" width=\"1272\" height=\"712\" srcset=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-2.png 1272w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-2-300x168.png 300w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-2-1024x573.png 1024w\" sizes=\"(max-width: 1272px) 100vw, 1272px\" \/><\/a> <a href=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-3.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-428 size-full\" src=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-3.png\" alt=\"benetton-face-of-the-city-3\" width=\"1276\" height=\"714\" srcset=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-3.png 1276w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-3-300x168.png 300w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-3-1024x573.png 1024w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/a> <a href=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-4.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-429 size-full\" src=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-4.png\" alt=\"benetton-face-of-the-city-4\" width=\"1273\" height=\"714\" srcset=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-4.png 1273w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-4-300x168.png 300w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-4-1024x574.png 1024w\" sizes=\"(max-width: 1273px) 100vw, 1273px\" \/><\/a> <a href=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-5.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-430 size-full\" src=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-5.png\" alt=\"benetton-face-of-the-city-5\" width=\"1276\" height=\"715\" srcset=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-5.png 1276w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-5-300x168.png 300w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-5-1024x574.png 1024w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/a> <a href=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-6.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-431 size-full\" src=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-6.png\" alt=\"benetton-face-of-the-city-6\" width=\"1275\" height=\"716\" srcset=\"https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-6.png 1275w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-6-300x168.png 300w, https:\/\/4-all.pl\/blog\/wp-content\/uploads\/2016\/02\/benetton-face-of-the-city-6-1024x575.png 1024w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a><\/p>\n<p class=\"aligncenter\">\u0179r\u00f3d\u0142o: www.adweek.com<\/p>\n<p class=\"aligncenter\">https:\/\/www.facebook.com\/Benetton<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modelki, kt\u00f3re wyst\u0119puj\u0105 w spotach &#8220;Face of the City&#8221; promuj\u0105cych now\u0105 kolekcj\u0119 Benetton nie istniej\u0105. Do stworzenia ich wizerunku tw\u00f3rcy kampanii wykorzystali narz\u0119dzie do rozpoznawania twarzy, kt\u00f3re w tym wypadku pos\u0142u\u017cy\u0142o do odnalezienia uniwersalnej urody, charakterystyczniej dla ka\u017cdego z 6 wybranych miast \u2013 Pary\u017ca, Londynu, Berlina, Mediolanu, Tokio i Nowego&hellip; <\/p>\n","protected":false},"author":3,"featured_media":434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[109,33,136],"_links":{"self":[{"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/posts\/424"}],"collection":[{"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":5,"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/posts\/424\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/posts\/424\/revisions\/440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/media\/434"}],"wp:attachment":[{"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/media?parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/categories?post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4-all.pl\/blog\/wp-json\/wp\/v2\/tags?post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}